Album lore

Electra Heart, the sophomore album from Marina Diamandis, issued in April 2012 on Atlantic Records UK, marks a deliberate shift from the new wave textures of her 2010 debut, The Family Jewels. Collaborating with a roster of producers including Liam Howe, Greg Kurstin, Dr. Luke, Diplo, and Stargate, Diamandis crafts a collection rooted in electropop and dance-pop, embodying a conceptual framework centred on the eponymous persona—Electra Heart. This character embodies various female archetypes such as House Wife, Beauty Queen, and Homewrecker, through which the album explores themes of love and identity.The deluxe edition expands the original offering to seventeen tracks, featuring singles like "How to Be a Heartbreaker," "Primadonna," and "Bubblegum Bitch." The record’s synthesis of synth-driven arrangements and pop sensibilities situates it firmly within the 2012 electronic canon, while its lyrical preoccupations provide a pointed commentary on American popular culture’s feminine ideals. With over fifty million scrobbles on Last.fm, Electra Heart endures as a distinctive artifact of early 2010s pop.

Album lore

Electra Heart, the sophomore album from Marina Diamandis, issued in April 2012 on Atlantic Records UK, marks a deliberate shift from the new wave textures of her 2010 debut, The Family Jewels. Collaborating with a roster of producers including Liam Howe, Greg Kurstin, Dr. Luke, Diplo, and Stargate, Diamandis crafts a collection rooted in electropop and dance-pop, embodying a conceptual framework centred on the eponymous persona—Electra Heart. This character embodies various female archetypes such as House Wife, Beauty Queen, and Homewrecker, through which the album explores themes of love and identity.The deluxe edition expands the original offering to seventeen tracks, featuring singles like "How to Be a Heartbreaker," "Primadonna," and "Bubblegum Bitch." The record’s synthesis of synth-driven arrangements and pop sensibilities situates it firmly within the 2012 electronic canon, while its lyrical preoccupations provide a pointed commentary on American popular culture’s feminine ideals. With over fifty million scrobbles on Last.fm, Electra Heart endures as a distinctive artifact of early 2010s pop.